Our Mission

The Trust Alliance's mission is to advance industry standards, develop and promote best practices and foster trust in online physician research.

Its four areas of focus are:

1. Authenticity – proactively monitoring and protecting against potentially fraudulent responders.
2. Transparency – ensuring transparency in the data collection process.
3. Data integrity – ensuring integrity of data collected.
4. Response quality – promoting measures to encourage physicians to provide thoughtful views and responses in support of healthcare company decisions.